About Us

Mike Cassidy-Hogg & Lucy Cassidy

Mike is a chiropractor and Lucy's an Advanced Practice Physiotherapist who now works in the digital health sector.

The first four years of Mike's career were spent working in a chiropractic practice which focussed specifically on posture change.

They met on the train on a fateful day back in December 2012, and got married three years later.

They live in Brighton, England, and are expecting their first child pretty soon, so life is about to change!


Mike Cassidy-Hogg & Lucy Cassidy
perfect posture kit woman wearing posture corrector

The Perfect Posture Kit

When Mike's chiropractic patients started asking him about posture correctors they'd seen advertised online, he wanted to try them for himself. So he bought several models and tested them out.

He discovered that some were good, some were awful, and that most wouldn't give people the posture improvement they wanted... unless they combined it with specific exercises as well.

So with Lucy's help, he set about putting together a kit that would help people get real changes in their posture, but without needing hours of exercise or expensive equipment,

And after much trial and error, the Perfect Posture Kit was born.